Tag: Avoid ageist words

The Power of words.

A rose by any other name does not smell as sweet. Fact. Our perceptions are affected by our mental filters, plus the connotations that build

November 29, 2016

Louise Morse

Louise Morse MA (CBT) is media and external relations manager for the Pilgrims’ Friend Society. She is a writer and speaker, and author of books on issues of old age, including dementia, published by Lion Monarch and SPCK. She is a cognitive behavioural therapist, and her Masters’ dissertation examined the effects of caring for a loved one with dementia on close relatives.

Tag: Avoid ageist words

The Power of words.

Louise Morse

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